Watches & Wonders 2022: The New Rolex Releases

The moment we’ve all been waiting for is finally here. Watches & Wonders Geneva, now one of the most important expos in the annual horology calendar, threw open its doors this morning to unveil the latest creations from the industry’s biggest players. Taking center stage as always is Rolex, who turned up with scores of… View Article

By The Watch Standard

Watch Madness 2022

Just register your email address below to keep up to date with the competition. Pick one of the watches for the Watch Madness ultimate champion! Join us for Watch Madness and a chance to win $500 off your next watch!* We will be updating this webpage with updates so bookmarking this link will be helpful!… View Article

By The Watch Standard

The Tudor Black Bay Collection

Without doubt, one of the biggest success stories from any luxury watchmaker in recent years, the Tudor Black Bay collection has been a sales phenomenon since its introduction in 2012. Drawing on the brand’s own storied heritage, the collection combines the handsome, no-nonsense aesthetics of true tool watches with the very latest technology in both… View Article

By The Watch Standard

History of the Tudor Black Bay

If you were judging on looks alone, you would be forgiven for thinking the Tudor Black Bay collection hails from the 1950s golden age of horology. In reality however, while their styling might be influenced by classic timepieces from the brand’s own archives, the range has only been in existence for a decade. In that… View Article

By The Watch Standard

The Bang! Extraordinary Revolver Clock

We often see linkups in the dual worlds of horology and car manufacturing, two arenas where precision and high performance are paramount. So, it is something of a surprise that there haven’t been more partnerships in the watchmaking and firearms industries, one other area reliant on the most exacting standards. Now, however, we’ve got one—of… View Article

By The Watch Standard

The Watch Standard Holiday Gift Guide 2021

Tis the season! Let us at here The Watch Standard be the first to wish you and yours a very Happy Holidays and, as a special present, we are going to take as much of the work out of shopping for your loved ones as we can. We all have those certain people on our… View Article

By The Watch Standard

The History of the Santos de Cartier

There is a strange contradiction in horology, where a practice focused solely on accuracy and precision has a history which is so open to inconsistency and interpretation. Many of the discrepancies and disagreements center around which timepiece was the ‘first’ to do something. Aficionados will argue endlessly over which was the original dive watch, for… View Article

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Customer Spotlight: Dexter Wimberly

One of the great joys of selling high quality luxury watches is getting the opportunity to interact with our customers after the fact, learning why they chose the specific model they did and seeing how they live with their purchase day-to-day. Meet Dexter Wimberly One such client is Dexter Wimberly. Originally from New York and… View Article

By The Watch Standard

The Complete Guide To Understanding Omega Serial Numbers

The various numbering systems used by luxury watch manufacturers to identify their models can get fairly confusing. Renowned Swiss brand Omega is no exception, and you can easily find yourself getting lost trying to figure out the difference between serial numbers, reference numbers, and in Omega’s case, PIC numbers. So, we have put together this… View Article

By The Watch Standard

The Rolex Submariner vs The Rolex Sea-Dweller

They are, arguably, the two best known and widely revered examples of the dive watch genre in existence. Both, in their own ways, introduced groundbreaking features and each has the trademark Rolex minimalism to their aesthetics which means they can easily double up as either the toughest of tool watches or an elegant everyday wear…. View Article

By The Watch Standard