Panerai is a Swiss-made watch brand with Italian roots that date back more than a century and a half. The brand was founded in 1860 by Italian watchmaker, Giovanni Panerai, who opened a small watchmaking school, repair shop, and sales showroom in Florence, Italy known as “Officine Panerai”. In the late 19th century, Giovanni and his son, Leon Francesco, worked side by side to establish Panerai amongst Swiss industry leaders and to create solid ties with suppliers for the emerging brand. In the 1900s, the company began making watches for the Royal Italian Navy. As the navy’s demands for timepieces increased over the years, Panerai continued to grow to meet these demands and reached some groundbreaking heights in its watchmaking. Over the years, Panerai has seen a steady rise in status as a coveted luxury watch brand, and its timepieces having been referred to by watch enthusiasts as “art in motion.”
Panerai has four staple collections of which their selection of timepieces fall within – Radiomir, Luminor, Luminor Due, and Submersible. Panerai’s Radiomir collection, released in 1936, is perhaps the most iconic from the brand and was the first watch designed by the brand as a prototype at the request of the Royal Italian Navy. Watches from the Luminor collections are characterized by the protective bridged crown guard, the most well-known being the classic Luminor Marina. The Submersible collection maintains several traditional features of the brand while also establishing a more modern aesthetic with its innovative black rubber and alligator straps.