Rolex - The Watch Standard : The Watch Standard

Discover our collection of Rolex Watches

Submariner

Datejust

Day-Date

Daytona

GMT-Master

Sky-Dweller

Yatch-Master

Explorer

Sea-Dweller

Milgauss

Air-King

Oyster-Perpetual

All Rolex Watches

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Rolex

Rolex is a Swiss luxury watch manufacturer based in Geneva, Switzerland. Founder, Hans Wilsdorf, was a visionary who foresaw wristwatches being both elegant and reliable at time-telling – something it had not been before – and set out to create innovative timepieces equipped with very small and precise movements. Thus Rolex was created in London, England in 1905. Originally named Wilsdorf and Davis (after Wilsdorf and co-founder, Alfred Davis), the company officially registered the brand’s name as Rolex in 1908. After World War I, Rolex moved its base of operations to Geneva, Switzerland – a city internationally renowned for watchmaking. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.

Rolex’s various watch models can best be categorized by the following collections: classic and professional. The classic watch collections combine Rolex’s high standards of perfection with timeless style and include the Day-Date, Sky-Dweller, Oyster Perpetual, Pearlmaster, Datejust, Lady-Datejust, and Cellini. Rolex’s professional watches are designed for specific activities, ranging from diving to motor sport, and include the Cosmograph Daytona, Sea-Dweller, Submariner, GMT-Master, Yacht-Master, Explorer, Milgauss, and Air-King collections.

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