Luxury Watch Photoshoot
On Saturday, September 26th, The Watch Standard sponsored our very first photoshoot and multi-collaboration with influencer, Kyle Car, and other local businesses and talents. That entire day and the weeks leading up to it were fueled by high levels of excitement, adrenaline, pressure, energy, infectious positivity, camaraderie, and so much fun. It was an all-day production, with multiple location, backdrop, and wardrobe changes – both planned and unplanned – that kept our whole crew on our toes throughout the entire time. We also had a wide array of luxury watches such as Rolex, Panerai, Breitling, and Tudor. As an event planner, I have specialized in mainly weddings as well as large-scale educational seminars over the years. Which made coordinating this photoshoot a whole new ballgame for me as far as planning and coordination goes – especially considering the various measures needed to keep the event safe for everybody. Nonetheless, it was an exhilarating new “first” for me with no shortage of valuable lessons to apply to the next one.
An aspiring influencer based in Los Angeles, Kyle Car embodies the luxurious lifestyle and hustle-minded mentality often associated with the city. With his focus and tagline as “Watches, Cars, and 🍑’s” we believed a collaboration with Kyle would be a smart move and mutually beneficial for brand promotion. The image that Kyle is going for as a social media influencer is very much aligned with The Watch Standard’s mission and purpose of “Setting the Standard of Authentic Excellence” in the watch buying and trading business. Our focus was to capture both lifestyle shots of Kyle and the models, as well as stylized product shots of select timepieces from our luxury watch collection worn by each of the influencers. Moving from location to location throughout LA, we were able to capture shots of Kyle and the ladies in various settings, wearing various outfits, sporting various watches – exemplifying different contexts of life as an influencer in the city. Another integral part of this multi-collaboration was iCar Lifestyles, a LA-based luxury car rental company that supplied a stunning Rolls Royce Ghost for the shoot – really setting a tone of upscale elegance. Also on set was a flashy Lamborghini Huracán EVO, which helped achieve the look of luxury from a more modern and sporty objective. Even with all these moving parts, our Creative Director, Grace Kim, was able to effectively pull together these many elements to capture each desired shot and angle beautifully.
Forward Movement Of Women In Luxury
Another important focus of this shoot was to convey the empowerment and forward movement of modern women – as told by a selection of luxury timepieces. Traditionally, collections of luxury watches are predominantly created for and tailored to men. Not only do most brands produce significantly more men’s watches than women’s, certain design features of women’s watches are very notably more feminine – such as having smaller cases (28-34mm), more “female colors” on the dials, and bezels and dials commonly set with diamond adornments. Women’s watches have traditionally been dainty, delicate, and elegant if you will. But as women continue to break barriers on all fronts, more and more women are wearing men’s watches these days – no longer limited to wearing only ladies’ watches, and giving men’s watches more of a unisex appeal across many brands. The idea and vision of The Watch Standard’s founder and CEO, Tom Hung, was to embody this emerging trend and shift in luxury fashion with tasteful shots of strong women sporting men’s watches to accessorize various looks within various settings. The three looks and settings we had our models portray were: 1.) professional, 2.) day-to-day lifestyle, and 3.) athletic – each of which we accessorized nicely with men’s watches including the Tudor Black Bay Pepsi, the Tudor Black Bay 41 Bronze, the Rolex Submariner 126613LB and the Rolex Submariner 116610LN. Not only did the ladies wear these watches, they wore them well. And this was exactly what we were going for – to exemplify the notion that women are continuously rising and breaking barriers across the board, and they ought to feel free to properly accessorize as the powerhouses they are.
A True Team Effort
Considering this was our first major production as a company, all the hard work, resources, and preparation we collectively pulled together resulted in an overall successful first shoot, and it definitely will not be our last. But this team effort extended past our TWS staff to include many great local talents and businesses – which made us close to a 20-person crew on the day of. Fortunately, we now have a solid rolodex of vested and reliable local contacts to reach out to for the next go round – including influencers and models, luxury car rentals, photographers and editors, hair and makeup artists, and security. A huge thank you to our whole team – for being so cooperative and easy to work with, rolling with all the punches with us, keeping the energy high and positive all day, and helping us pull off our first of many photoshoots. The next one will be even better.